Ever since the first Prius Hybrid took to the roads nearly 20 years ago, Toyota has been proud to be called Hybrid leader. Today, with seven innovative Hybrid models to choose from – and many more planned – there's every reason for you to join over eight million people in choosing a better way to drive. Toyota believe it is important to educate people about the benefits of Hybrid vehicles, as many people are still unaware of what a Hybrid vehicle is and how it can be more cost effective and efficient than other vehicles. Because of this, Toyota created the Hybrid Hero concept, creating dedicated areas in Toyota dealerships across the country to help customers realise the differences between Hybrid vehicles and the more traditional petrol or diesel vehicle.
When Toyota approached our team at Toyota Birmingham and asked them to be the first centre to trial these Hybrid Hero areas, our team jumped at the opportunity. They agreed with Toyota that it is becoming increasingly important to educate our customers about the amazing Hybrid vehicles and that having a dedicated Hybrid area of the showroom would help this process.
Mark Jackson, Centre Principal at Toyota Birmingham, said:
"When Toyota first approached us about the Hybrid Hero concept I thought it sounded like a really fantastic idea. Hybrid vehicles are becoming more and more popular, especially with the launch of the new models, for example the C-HR which will be available to pre-order this year. We believe it's a really exciting time for both Toyota and Hybrid vehicles and this will definitely be enhanced by our dedicated Hybrid area! We're really grateful that Toyota allowed us to trial this first."
The Hybrid Hero area has been in the showroom at Toyota Birmingham since the beginning of June 2016 and has proven to be very popular with our customers who believe the area is both interesting and educational!
Why not pop down and take a look for yourself? Our friendly team will be on hand and are more than happy to help with any queries you may have!